Content Tools for Sales Enablement - B2B Content Agency
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Content Tools for Sales Enablement

Tailor your sales narratives to buyers and their journey stage

The AMA estimates that 90% of marketing materials go unused by Sales, while figures from global research firm IDC pegs the figure at 80%. The cause?

 

Sales content is difficult to find and is not modular to support stage-based selling during the buyer journey.

 

Download our guide Improving Content Marketing ROI for Sales Enablement to learn:

  • The importance of replacing content silo’s with a content repository for ease of access
  • Tips for organizing assets by segment, persona, and buying stage for ease of use
  • Ways to empower sales reps to build content on-demand while preserving brand governance

Download the Guide