Buyer research confirms that executive decision makers seek fresh insights for improving business results, not a sales pitch. Vendors that can show buyers how to realize both business value and personal value become trusted and shift the buyer’s focus from price to value.
Effective thought leadership is less about defining a unique POV and more about how to help buyers increase revenue, reduce costs, mitigate risk and/or improve customer experience. However, too many B2B brands miss the mark.
Download our guide Improving Thought Leadership Results to learn:
- Why your thought leadership strategy should deliver fresh ideas instead of unique POV
- The importance of balancing tailored messages with common stakeholder priorities
- The importance of developing a lifecycle approach across the customer journey
- Tips for expanding your content creation ecosystem to do more, with less