Tailor Content for Relevancy - B2B Content Agency
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Tailor Content for Relevancy

Tailor your content to segments, buyers and accounts

SiriusDecisions suggests that 60-70% of content produced by B2B companies goes unused, while research by Corporate Visions suggests it is even higher (90%). We can show you how to avoid this trap while increasing campaign engagement and conversion.

 

Download our guide Improving Content Marketing ROI to learn:

 

  • Ways to improve your buyer insight collection to guide message development
  • The importance of tailoring value propositions to segments, buyer personas and accounts (ABM)
  • Why emphasizing both business value and personal value is critical to influencing buyers
  • Tips for building the business case for tailoring messaging for lead generation & sales enablement

Download the Guide